REVEALED: HOW HSE ARE SPENDING €500,000 ON RE-BRANDING HOSPITAL

first_imgThis brand cost €24,000 with much more being spent rolling it out to new signsHEALTH bosses have splashed out an astonishing HALF A MILLION EURO on a public relations rebranding of Letterkenny Hospital and the group.The West/North West Hospital Group is being renamed ‘Saolta’.Galway Deputy Noel Grealish has hit out at the HSE for paying consultants €24,000 – just for the new brand. He has tabled a question with the Health Minister in the Dail requesting details of the decision making process and full costings.“I estimate the wider rollout of the new identity from Donegal to Galway could cost in the region of €500,000,” he said.Brand identity consultants BFK were selected to rename the group following a tendering process which got underway in January.The group manages UHG, Merlin Park Hospital, Portiuncula Hospital in Ballinasloe, Roscommon County Hospital, Mayo Hospital, Sligo Hospital and Letterkenny Hospital. “It’s a ludicrous plan and the regional health forum was never even consulted,” he said. REVEALED: HOW HSE ARE SPENDING €500,000 ON RE-BRANDING HOSPITAL was last modified: October 17th, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalletterkenny hospitalrebrandSaoltalast_img read more