Angry Birds Rio gets exclusive levels with Rio The Movie DVD Bluray

first_imgAngry Birds fans are no strangers to the CGI movie Rio, which was released in March by 20th Century Fox. Angry Birds Rio launched alongside the movie with 45 levels and continued with additional updates throughout the past few months. It’s about time for the DVD version of the theatrical hit to come out, but it wouldn’t be like Rovio to not take advantage of a potential marketing opportunity.Rovio will be offering a special code with the purchase of a Rio DVD or Blu-ray that’s redeemable on the Android Market, iTunes App Store, or on PC or Mac computers. The special code will give you access to 15 exclusive new levels. This is apparently the first time an Android or iPhone game has been joined with a DVD release, and it’s not a bad idea. Actually, we wonder why it hasn’t already been done.AdChoices广告With most people just streaming movies online via Netflix, DVD sales are not what they used to be. This little strategy between 20th Century Fox and Rovio guarantees that completist Angry Birds fans will fork over the cash to buy the movie, even if all they want is the exclusive levels.The movie is only 96 minutes long, but 15 new levels of Angry Birds can provide hours of entertainment. However, the film grossed $473 million in theaters worldwide, so it’ll probably still do fairly well with video sales.Rio is a kids movie, and if you think flinging birds at pigs in order to kill them sounds a little too violent for your kid, then keep the Angry Birds Rio code for yourself and let your child enjoy the “Coloring with Blu” app for Apple and Android tablets that features the main character, voiced by Jesse Eisenberg, and 60 pages of pictures that you can color, print, or share via Facebook or e-mail. The app only comes with the Blu-ray version, though. Rovio has certainly done a good job at dipping its toes in a number of different pools.The game is accessible on Android, iPhone, Windows Phone 7, PC and Mac, and even on the Roku.via USA Todaylast_img read more