Territory Design and Mapping Has Just Gotten Easier

first_imgMaponics, LLC (www.maponics.com(link is external)), a nationwide provider of custom mapping solutions, has announced the expansion of its sales territory design capabilities. This development enables managers to create territories that make as much sense in the field as they do on paper a key to maximizing profitability and employee satisfaction.Through a multi-phased process, Maponics works with managers to define the best sales territory design. The first objective is to understand the ideal size and number of territories, as a function of the clients business model. Taking these specifications into account, the cartographic team then maps relevant market data (customer/prospect lists, demographics) by geographic unit, such as postal area (ZIP Codes, carrier routes) or Census area (counties, tracts, etc.). Each individual geographic unit (with the relevant data attached) is then aggregated to form balanced territories. Maponics is unique in its ability to take into account on-the-ground obstacles, such as highways and major roads, a capability that eliminates costly territory overlaps and areas of missed opportunity. Maponics has automated parts of this process allowing for larger scale, more efficient implementation.Once individual territories are created, the client determines the tools they need for optimal implementation. In some cases a report listing each territorys definition suffices. Often custom territory maps provide the level of detail necessary to facilitate implementation. In these cases, the client decides the color scheme, map size and custom graphics used, as well as the map format, depending on whether a digital image, printed wall-map or interactive web-based solution will be most useful. For companies with personnel in-the-field, Maponics frequently delivers custom territory maps for each staff member, showing streets and outlining boundaries to minimize time spent navigating to and within individual territories.Tom Berry of Fuelman of Dallas-Forth Worth (www.fuelmandfw.com(link is external)) contacted Maponics for sales territory design to divide up the 23 counties his company serves. As Berry explains, Maponics was able to provide a list of prospect businesses determined by SIC code, map them by ZIP Code, and aggregate them into six balanced territories while including both urban and rural sections of the city in each. This map has increased our ability to manage time and driving expense in the field, by empowering each sales person to determine which areas of their territory hold the most potential business.More information about Maponics sales territory design and custom territory maps can be found at: http://www.maponics.com/Sales_Territory_Maps/sales_territory_maps.html(link is external)About MaponicsMaponics provides custom geographic targeting and mapping to sales and marketing organizations. Maponics is committed to serving businesses in a knowledgeable, fast and affordable manner, allowing its clients to concentrate on their core focus. The company is located in Norwich, VT and can be reached at 1-800-762-5158.last_img

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