Leveraging SEG relationships for success

first_imgNew partnerships generate massive membership growth for Elements Financial FCU.by: Ted GoldwynWhat’s the key to double-digit membership growth? For Elements Financial Federal Credit Union in Indianapolis, it was to aggressively pursue new SEG (select employee group) relationships and offer value-added, relationship-building services that all employees could use.That’s the case study Rich Jones, president/CEO of Leaders2Leadership LLC and former senior vice president of sales, marketing, and business development at $1 billion asset Elements Financial Federal, shared during a CUNA Marketing & Business Development Council Conference session last week in Las Vegas.According to Jones, critical to a successful business development program is creating an implementation strategy step-by-step and then seeing it through. Key steps include:Creating an overarching strategy;Building an implementation plan;Designing a staff model; andEstablishing a compensation plan.Elements Financial Federal centered its growth strategy around a specific product, health savings accounts (HSAs). They chose this product for three reasons: 14SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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