Get in synch to win the three-legged credit union marketing race

first_img This post is currently collecting data… ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Commerce, business, the stock market and free trade were all built on our ability to sell things to each other.This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a better solution than another financial institution available to them.Every point-of-contact with your customer is a channel of communication. The conventional ads on television and radio, newspapers and magazines, direct mail and billboards are all just different channels of communication. Same for digital channels, such as email and live chat, social media and content marketing. External messaging is where the conversation begins. External messaging should trigger a visit to your website or social media.When you consider that, let’s not leave out word of mouth, reviews, and face-to-face interactions with your front line. Your website is also part of your front line where questions are answered, and more information can be gathered by the consumer. But this doesn’t happen until your potential member first hears about you and is intrigued enough to seek you out by finding you via one other communication channels. All of these, for better or worse, comprise your credit union’s brand.center_img This is placeholder text continue reading »last_img

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