How to decipher Tinder-style property listings

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This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenWhy Spring 2019 is a good time to sell01:27Much like a Tinder profile, a modern property listing has been crafted to make you swoon and swipe right.There is one property that boasts a “powerful position” and “breathtaking situation”, while another heralds its “stately proportions”.And then there is the property “occupying a presence that cannot be denied”.“It’s easy to get caught up in slick descriptions and trick photography,” Finder insights manager Graham Cooke said.“There are certain buzzwords and recurring phrases, which frequent readers of listings will recognise as meaning something completely different.” MORE NEWS: What NOT to do when it comes time to sell FINDER Graham Cooke from FinderREIQ CEO Antonia Mercorella said some listings were enough to make a reader laugh out loud, but cautioned buyers to keep an open mind.“Copywriters or agents will take some creative license when writing copy to ensure the most appealing aspects of the property are highlighted, and a silver lining demonstrated for potentially undesirable features,” Ms Mercorella said.“Of course creative advertising copy is not the same as misleading or false claims, so it’s important to keep this in mind when viewing properties. “Agents are not permitted to be dishonest in their representation of listed properties, but of course, there is a clear difference between a false statement of fact — such as a ‘three-bedroom home’, and a statement that is clearly not intended to be taken literally, such as ‘a stone’s throw’ or ‘million dollar views’. “Regardless, we always recommend potential buyers do their due diligence prior to signing on the dotted line.” REIQ CEO Antonia MercorellaA quick look around the country found that every state had the most “exclusive”, “unique”, “one-of-a-kind, never to be repeated”, properties. While many of the most outlandish listings were for high-end properties, and often deserving of a few highbrow adjectives, even some properties pitched at first home buyers had been given the tantric treatment.Griffith University linguistics expert Dr Ben Fenton-Smith warned that over-the-top property descriptions could be lost on some potential buyers, especially in an age where people expected their facts fast.He said many appeared to be trying to “construct a lifestyle narrative” rather than relaying the facts about the property for sale.“I remember when I read the listing before buying our own house and they made a lot out of the lemon tree out the back and sitting down with a gin and tonic,” he said.“All I really wanted to know was how many bedrooms it had.“Some of them reminded me of a Donald Trump tweet … you hear the same buzzwords over and over again and you just stop taking it seriously.” US President Donald Trump has made an art form out of the use of the phrase ‘fake news’. (Photo by Nicholas Kamm / AFP)Dr Fenton-Smith also pointed out that many listings, and not just the ones for multimillion-dollar houses, spoke of exclusivity, but still aimed to reach as many people as possible.He said using language that suggested a property was out of reach of the average person was risky.“You wouldn’t want to put the rich tradie off-side,” he said. A generic image of a tradie, who might be wearing a hard hat but also building a property portfolio. THINKSTOCK*** Finder and REIQ: So what does that listing (possibly) mean? Classic features — old-fashionedWalking distance — if you’ve got a spare half-hour and a water bottlePerfect for families — kids running around everywhere in this neighbourhoodMultiple rooms with plenty of privacy — rabbit warrenA renovator’s delight — due for demolitionIn need of some TLC — you will need lots of money to renovate this one!The worst house in the best street — the house all the neighbours hateDeceptively spacious — really smallSmall and quaint — perfect for a family of oneTranquillity awaits — isolated and far from everythingLoads of potential — start again Roar coach and Liverpool legend Robbie Fowler scoring property goals Agents share their open house ‘horror’ stories Recently renovated — We painted the walls and cleaned the carpetsSmartly refreshed — We painted the wallsLow maintenance living — No garden for youShows good potential — You wouldn’t want to live thereConvenient on-street parking” — You’ll be driving around for hours“On the market for the first time in 50 years — In serious need of a makeover and probably a deceased estateBespoke lighting — You’ll need to rewire the lightingMore from newsParks and wildlife the new lust-haves post coronavirus11 hours agoNoosa’s best beachfront penthouse is about to hit the market11 hours agoOn the commuter route — $22 a day in tolls, mateHas character — Also likely has a damp issueOpen plan layout (for an apartment) — It’s basically one roomStep onto the property ladder — It’s cheap because nobody else wants itPriced to sell — Owner has finally agreed to drop the priceScope to update — Will need to be guttedOutside WC (water closet/toilet) — Red flag, red flag, red flag!!!*** REIQlast_img

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