AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREPettersson scores another winner, Canucks beat Kings“We have to do everything we can to show the people that shop here that we welcome them,” City Councilman Frank Fenton told City News Service. “We need to compete with all these other shopping centers that are around. One thing that I learned over the years is that people want to shop where they’re welcome. It’s not the money, it’s the thought they have to pay for parking.” Mayor Jimmy Delshad called the return of two-hour free parking “a win- win for the city, merchants and residents.” “It’s a great step for the city of Beverly Hills,” Delshad said. The mayor also said a recent series of meetings in New York City with executives of retailers with stores in Beverly Hills had factored into his support for reinstating the additional hour of free parking. “A lot of them (stores) have their own valet parking, but validating their parking is costing them a lot more than it would cost if people have two- hour free parking,” Delshad said. The city’s parking enterprise fund finances parking structure improvements. Delshad said increasing the length of free parking will cost that fund $1.7 million in this fiscal year. But the city government “will find other ways” to compensate for that loss, Fenton said. “We have plenty of cash in reserve, so I’m not worried about that,” he added.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! BEVERLY HILLS – Starting today, Beverly Hills is once again offering two hours of free parking in four city-owned structures to lure more shoppers to the area. The city had reduced the length of free parking to one hour a year ago to compensate for lower income from sales and hotel taxes. However, complaints from residents and merchants prompted the City Council to vote 5-0 Nov. 13 to reinstitute two hours of free parking. The extended free parking will be available at structures located at 216 S. Beverly Drive; 345 N. Beverly Drive; 9510 Brighton Way and 438 N. Beverly Drive/439 N. Canon Drive.