Marketing Strategies and the Power of Personalization

first_imgmarketing strategyIn a recent post for The Customer Collective, HubSpot’s Mike Volpe shares a boatload of personalization tips to add to your marketing strategy now.“The next wave of inbound marketing genius is personalization,” he writes. “A more personalized experience for your prospects and customers that caters to their individual problems, interests, needs, and wants is a sure-fire way to keep people coming back for more.”Send email messages from a human, not a company“Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team,” Volpe writes.He also recommends adding the sender’s photo and email signature to the body of the email to show that an actual human took the time and effort.(See Setting the Right Marketing Goals)Segment your email database and personalize messaging“Want to generate a better response rate for your email campaigns? Segment your email list,” Volpe writes.In the simplest way, he says, you should at least segment by marketing persona, then move on from there into subsections if need be.“Personalize the messaging in your separate email sends to each chunk using the language that particular persona uses and responds to,” he writes.(See Content Marketing Challenges and How to Solve Them)Volpe adds that it’s important to make sure a real human is tracking and responding to questions and comment in social media and are at the ready to provide the best and most appropriate content.For more tips on personalization in your marketing strategies, read the full post here.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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