At one time, social readers – those spammy Facebook apps that broadcast everything you look at to everyone in your friend list – were a key component of the social network’s strategy to keep members in the walled garden. Only one problem: users hate auto-sharing. Now a third-party company says it may have solved Facebook’s dilemma.So significant is yesterday’s announcement by Janrain that is launching a transparent, one-click sharing app that Facebook joined the PR push. The social network’s minions shared the happy news with reporters and tech bloggers who, like me, typically cover Facebook but may not be familiar with Janrain. Social readers help keep a user on Facebook, allowing them to easily share and read content without going to a third-party site. But there has been user backlash as people ended up sharing articles they didn’t want to share with friends and family. In May, in response to the user complaints, Facebook scaled back the amount of social reader articles being shared in newsfeeds.The Janrain app, according to press materials distributed this week, still allows for seamless sharing of articles viewed in a social reader but gives users a sense that they have more control over what they share and how they share it. Users who opt in to autosharing of all content will still have a second chance to make sure they don’t share it with all of their friends.“Unfortunately, the current crop [of social readers] has seen a backlash from users who don’t always understand that they are giving a website access to post about their activity online to their Facebook wall,” Larry Drebes, CEO of Janrain, said in a press release. Facebook is Becoming Less Personal and More Pro… The Dos and Don’ts of Brand Awareness Videos dave copeland A Comprehensive Guide to a Content Audit Related Posts Tags:#Facebook#web How It WorksJanrain’s one-click sharing works like most other social readers: Users can choose to share stories one by one or opt in to autosharing. The key advantage is that when they opt in to autoshare all articles, they will see a timer on their screen that counts down before sharing the link on their Facebook timeline. That gives users a chance to think about whether they really want to share “Tips to Spice Up Your Love Life After 60.”Janrain and Facebook did not release screenshots or offer a demo of the product before the release was made official at 8 am ET Thursday. But Ben Foster, Senior Vice President and Digital Strategist at PR and marketing firm Ketchum, said that if the clock is prominent, it will be a big advantage over previous social readers, which have alienated both users and their friends.“The countdown timer could be the key product innovation here,” Foster said. “It’s easy to forget that you’ve enabled auto-sharing, and if that timer is designed well and easy to use, then users can both express themselves to their friends and also consume interesting content that they don’t want their friends to see.” Guide to Performing Bulk Email Verification
Google and the entertainment industry have long had a complex relationship. After years of taking heat from the MPPA and RIAA, the search giant is desperately trying to shed its reputation as an accomplice to copyright infringement. Why? Well, avoiding billion dollar lawsuits like the one Viacom filed (unsuccessfully) a few years ago would be nice. But Google also wants to be on good terms with the music and movie industries so it can strike content deals that will help products like YouTube, Google Music and Google TV to thrive. The company still gets the majority of its revenue from search ads, a reality it knows won’t last forever. The changes started off small but are now getting more serious as content becomes a more important focus for Google’s business. Still, even after some of the most significant changes, the record industry and Hollywood tend to fire back complaining that they don’t go far enough. That happened again this week when the RIAA put out a report questioning the effectiveness of Google’s search results tweaks. As our own Brian Proffitt demonstrated with some test searches, the RIAA might have a point. But Google is trying. It has a delicate balance to strike between the interests of copyright holders and the users who generate more than a trillion search queries every year. It’s eager to please the content industry, but has to roll these changes out gradually to avoid a mass user freakout. So how has Google altered its search engine and other products to cater to big copyright? Here are four notable recent examples: 1. Blacklisting Terms From Autocomplete and Google InstantIn January 2011, Google started blocking certain terms from its Autocomplete and Google Instant features. Rather than undertaking the full-blown search results censorship the entertainment industry wanted, Google decided to meet them half way and at least stop recommending piracy-related search terms to people. Since then, the list of forbidden terms has grown. Even Megaupload is still blocked from Autocomplete, even though that site was seized by the U.S. government over a year ago. Tags:#copyright#Google#mpaa#piracy#riaa 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai… Granting DMCA takedown requests is one thing. What the content industry has wanted all along was a deeper, algorithmic change to Google’s search results. In August, they got their wish. In its most radical anti-piracy move yet, Google added copyright takedown requests to the more than 200 signals it uses to rank and index search results. That is, if a site gets a high number of “valid copyright removal notices,” it may wind up taking an SEO hit as a result. Not surprisingly, the RIAA was quick to cry “not good enough!” only six months after the admittedly measured changes were made. 4. Next Up: Defunding Piracy Sites To quell any remaining doubts that it’s serious about piracy, Google is about to cave into another long-held entertainment industry wish. According to the Telegraph, Google is currently in talks with MasterCard, Visa and PayPal to cut off funding to sites that engage in copyright infringement. The report is short on details, but presumably such a tactic would be reserved for some of the worst offenders, especially those who dodge takedown requests or operate in other jurisdictions. This is an unconfirmed report, and one that reveals only discussions, not action. If Google does proceed with this one, it’s anybody’s guess what the timeline might look like. Of the changes that have been implemented, each one is decidedly measured. Google can’t quite afford to go nuclear with its antipiracy efforts, much to the chagrin of the industry. This is going to be an evolutionary and thoroughly imperfect process. As the business incentives and industry pressures mount, expect to see Google make increasingly aggressive moves. And, like clockwork, expect the RIAA’s complaints to keep coming. john paul titlow Overall results are mixed. If I type “hurt locker torrent” into the search bar, it doesn’t show me instant search results (nor did it attempt to autocomplete the phrase). But “torrent hurt locker” is another story. That returns links to torrents for the popular movie, followed by an article about how the film’s makers sued thousands of BitTorrent users. Careful!2. Streamlining The Copyright Takedown Process (SometimesTo A Questionable Degree)When you run a user-generated content site as massive as YouTube, you have to be capable of handing potentially millions of copyright complaints. To keep up with the never-ending flood of complaints, Google has progressively made it easier to file them. Its Content ID feature lets copyright owners supply YouTube with audio or video reference files that the system then uses to automatically identify infringing content and flag it for further action. As you can imagine, Content ID has resulted in some highly questionable takedown requests. So last year Google implemented an appeal process to help minimize frivolous takedowns. Of course, even with protections in place, eyebrow-raising takedown requests are still granted from time to time. Google also now claims to be responding to copyright takedown notices within 24 hours, a promise it made to the content industry a few years ago. 3. Tweaking Actual Search Results To Discourage Piracy The content industry has long wanted Google to not just tweak search suggestions, but to actually remove and downplay results that lead to infringing content. For years, Mountain View was unwilling to tinker with the secret algorithm that bulldozes billions of dollars into the company every year. As big content companies become more valuable potential allies, Google has warmed up to the idea. Google is constantly bombarded with requests to removed URLs from its search results on copyright grounds. In 2012, the company pulled 50 million infringing links from its index. In the last few months, the number of requests have skyrocketed, so it’s likely we’ll see even more links de-indexed in 2013. Related Posts Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…
Related Posts The Dos and Don’ts of Brand Awareness Videos All images by Fredric Paul All About The Prizes?Or maybe they were all about trying to win the cheesy premiums Google was giving away. Post those 40 reviews and you get an umbrella – a big draw on the rainy Tuesday when I was there. But I could only manage to do one (Museum of Modern Art: great collection but looooong lines and indifferent customer service), and all I got was a Google+ sticker.Other prizes included Google-branded t-shirts, socks (15 reviews each), gloves, headbands, pens, cups and even what looked liked swizzle sticks.Will this be enough to help Google+ Local catch up to leading local-review sites like Yelp? I doubt it. No matter how many Google Lounges there are, they can’t possbibly give out enough tube socks to make a difference.But if I get caught in the rain near the right mall, you may suddenly find 40 new reviews attached to my Google+ account. fredric paul Tags:#Google#small business As Google tries to make Google+ a viable place to learn about local businesses, it seems to be having trouble getting enough reviews of local businesses. At least in New York City, anyway. Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Google+ Local Needs Reviews?That’s the only explanation I could come up with for the awkward, uncomfortable and bizarre Google+ Lounge on the second floor of the posh Time Warner Center on Columbus Circle just off Central Park.The Google+ Local Lounge, which is just a half-heartedly cordorned-off area of the second-floor lobby, has some card tables, some folding chairs, some brightly colored stools, a few Chromebooks and a handful of preternaturally cheerful Googlers (or contractors, who knows?) encouraging passers-by to sit down right there and start writing reviews on Google+ Local.Some folks, including me, clearly just wanted a comfortable place to sit for a few moments, but one of those scarily perky attendants told me that they often get dedicated reviewers who come and bang out 40 reviews.“They get caught up and don’t realize the time,” she said. A Comprehensive Guide to a Content Audit
9 Books That Make Perfect Gifts for Industry Ex… Tags:#Apple#iTunes#now#Podcast readwrite Every once in a while, you hear some wag somewhere say “podcasts are so dead.” We’d have to shake our heads and wonder at those expert commentaries, then, when we hear Apple announcing their one billionth podcast subscription in iTunes yesterday.That’s one billion subscribers listening to eight million episodes of 250,000 podcasts, according to MacWorld.Instead of listening to the naysayers, then, you should find yourself a podcast to listen to instead.Do you still listen to podcasts? What’s your favorite? Let us know in the comments. Image courtesy of Shutterstock. 12 Unique Gifts for the Hard-to-Shop-for People… Related Posts 5 Outdoor Activities for Beating Office Burnout 4 Keys to a Kid-Safe App
Related Posts Google just took another step in its mission to give Android developers better tools to analyze and monetize their apps.The company has officially announced that it has integrated Google Analytics into its Google Play Developer Console for Android developers. Google had said that Analytics was coming to the Developer Console at its I/O conference in May this year. See also: Making Android Pay: 5 Tips To Topping The Charts On Google PlayAndroid developers can now download the Google Analytics software developer kit (SDK) and place it into an app and upload it to the Google Play Store. The Analytics SDK is also available for iOS apps.Google Analytics for the Developer Console has four main aspects:Google Play Referral Flow: Helps developers figure out where Google Play traffic is coming from (search, marketing campaigns, blogs or media articles etc.). This feature helps marketers figure out how successful their campaigns are and where the best traffic comes from. What it Takes to Build a Highly Secure FinTech … The goal for Google is to show not just the raw number of views and downloads, but also how much people have engaged with the app and what version of Android they are using. With the Analytics SDK, developers can know what Android API Level their users are employing. This is beneficial information for developers that need to know how many people are using older versions of Android, such as versions 2.3.7 Gingerbread that may not have certain capabilities that are in newer versions of the operating system. Google employs “flow visualization” in Analytics to show how a user got to the app and what actions they took within the app. Views in Google Play: Referral Flow shows how many people have viewed the app in Google Play.Installs: Once figuring out where the traffic came from through the Referral Flow, Analytics tracks users that actually clicked and downloaded the app through Google Play. New Users: Goes beyond the straight download numbers to show people that have opened the app and begun to use it and become “Active Users.” Role of Mobile App Analytics In-App Engagement Tags:#analytics#Android#app development#Google Play dan rowinski Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology
Do you have a friend or loved one who you don’t know how to help and are worried about his or her emotional well-being?In a recent article from Military Pathways, Having a Wingman Improves Your Mental Health, the article discusses a new method to suicide prevention.The Wingman Project, an Air National Guard suicide intervention organization, uses the Wingman approach to providing care by emphasizing the importance of a buddy system to keep each other safe and aware of signs of suicide or depression.
Give your video projects a pro color treatment with Looks 2.0! Enter to win a copy – a $399 value!UPDATE: THE CONTEST HAS NOW ENDED. Thanks to all who entered.Please follow us on Twitter and Facebook for info on future giveaways!Premiumbeat.com teamed up with Red Giant Software, to give away a copy of Magic Bullet Looks 2.0, a full featured color correction suite!ABOUT MAGIC BULLET LOOKS 2.0Give your film or video project a unique style with Looks 2.0‘s powerful color correction and grading tools. With an improved user interface and color correction features, Looks 2.0 offers grading tools above and beyond those in your current non-linear video editing application. Choose from over 100 unique color looks to add instant flair to your project or create a style that’s all your own Looks’ professional color correction tools like the 3-way color corrector, contrast ‘Pop’ and Ranged HSL (to fine tune a particular color in the frame).In addition, Red Giant Looks 2.0 includes a ‘Cosmo’ a tool for smoothing out skin tones and cleaning up blemishes – a quick trick for shedding years off your on-screen talent.Whether your project is SD or 4K+, Looks can process any resolution. External monitor preview is now supported, so you can grade on a reference display. The Looks 2.0 effects interface integrates with the majority of professional video editing applications:Adobe After Effects & Premiere ProApple Final Cut Pro X, Final Cut Pro & MotionSony Vegas ProAvid Media ComposerWhether you’re just looking to clean up the color in a corporate interview or you’re grading an entire feature film, Looks 2.0 has got you covered.Check out Red Giant’s Plot Device, a film that uses multiple Looks 2.0 presets for color grading:ABOUT RED GIANT SOFTWAREFor the last 10 years, Red Giant has been on the forefront of effects for film, television and web video. From broadcast design to color correction, their product line consists of over 60 professional effects prod cuts. You’ve likely seen feature films that utilized Red Giant effects – The Social Network, The Curious Case of Benjamin Button, Angels & Demons, among dozens of others. Big thanks to Red Giant for sponsoring this giveaway!
The information can be displayed for all tracks or specific video and audio tracks, and has 3 alignment options (top, center, bottom).Below the 4 Quadrants are additional options. The first is the option to show Camera Name or Source Timecode for Multi-Camera Sources.Next you can show 4:3 Title Safe, which is useful when you need to display text/titles on 4:3 televisions. Below that are options for indicators and overlays. In my example I have the indicators turned on and playhead at the first frame of a clip. The indicators show me the in point is also the beginning of the media. The indicators are colored to give you more info at a quick glance: media limit is gray lines and edit point is yellow.If you are using a third party solution to monitor your video choose the “Enable overlays for Transmit” option. Additionally, you can check “Enable Overlays during playback” to see the overlays when playing the video.Customizing Monitor OverlaysI suggest customizing the Premiere Pro overlays to work best for your needs (select Overlay Settings > Settings). Make your changes, then click the “Save Preset” icon and give it a name.I use a minimal custom setting that I can view while the video is playing, which shows me Source Timecode, Markers and Clip Name on the bottom of the screen. For me, this is just the essential info to see while the video is playing, without being too overwhelming.Red box in Screenshot shows the Save Preset icon: Keep an eye on essential metadata with the new Monitor Overlays in Premiere Pro 7.1.The October Creative Cloud update for Premiere Pro adds Monitor Overlays. This useful feature ability lets you choose what information (timecode, markers,multicam sources) to see overlaid on the source/program monitors. Let’s jump in and look at the basics of working with Monitor Overlays, and how to make a custom preset for your workflow.Note: Adobe Media Encoder has also added Monitor Overlays. Read about that here.Monitor Overlay BasicsMonitor Overlays are accessed by the dropdown menu or the wrench (settings) in Premiere Pro.The screenshot below shows the Monitor Overlays:You have 4 quadrants where you can overlay information. The options are Source Timecode, Markers, Sequence Clip Name, Project Clip Name, File Name. When my clients needs to see more detailed information, I don’t enable Overlays during playback. To make this switch from ‘overlays on’ to ‘overlays off’ I’ve made a shortcut (control + 0) so I can quickly toggle the monitor overlay on/off. If you find yourself needing to access the Overlay Settings often, make a shortcut for that too (I use control + shift + 0).The Monitor Overlays in Premiere are a great feature addition, but I would like to see a shortcut to toggle between my different custom overlay settings, as well as a broadcast safe overlay. Maybe this will come in future versions.Are using the new Monitor Overlay feature? Share your custom settings in the comments.
Have any other examples of incredibly long takes? Share in the comments below. Take a behind the scenes look at the 96 minute single take movie, The Russian Ark.If you’ve never seen the 2002 historical drama, The Russian Ark you’re missing out. The Russian Ark takes place in the Russian Heritage Museum but is more famous for consisting of a continuous 96-minute shot. Yes you read that correctly, the entire film was shot in a single continuous shot that lasted over an hour and a half.The film took over 4 years to develop and we are not surprised. Not only does the film feature only one-shot but the set design and choreography is amazing. The film had over 2,000 actors, 3 orchestras and spanned over the 33 rooms inside the museum.Here is the entire 96 minute film:The Russian Ark was incredibly well received. With an 89% user rating on Rotten Tomatoes and 4 stars by Roger Ebert, the Russian Ark is impressive in both execution and form.Behind the ScenesThe good people who made the Russian Ark, including the director Aleksandr Sokurov, created an awesome series of behind-the-scenes videos to show how they were able to accomplish such a monumental task. We are especially impressed by the Director of Photography/Steadicam Operator Tilman Buttner who is better known for his work in Run, Lola, Run.
We recently spoke with one of the busiest supervising sound engineers in the business about what it takes to build a world using sound.Of all the different elements involved in the production of a film, sound is the unsung hero. A good audio engineer is one of the most valuable assets you can have when making a film. Derek Vanderhorst is a prime example of talent and discipline advancing a career with bigger and bigger projects. He’s worked on cartoons like Rugrats and Oscar powerhouses like No Country for Old Men. His resume is very impressive. (He’s even built his own sound stage, Summit Post.) As both the supervising sound editor and the re-recording mixer on the film Hala, which was just picked up by Apple for distribution, Vanderhorst spoke with us about the film and his career.PremiumBeat: How did you get into the business of being a supervising sound editor?Derek Vanderhorst: I began my career as a foley mixer and decided early on that I wanted to learn about all the aspects of sound editorial. For me, sound design is about the entire soundscape, not just about cutting the cool sounds you hear in films. I’ve been fortunate to have met incredible editors over the years; seeing them assemble teams and build a collaborative spirit is what drew me to supervising and mixing. I also enjoy working closely with all the editorial departments to really craft a cohesive soundscape that suits the project. Learning to edit foley, FX, sound design, backgrounds, dialogue and ADR, and how to mix the films is what has really given me an advantage as a supervising sound editor. PB: How did you approach your work on Hala? I heard you were inspired by one line in the script.DV: Early in the film, Hala has a line that is something to the effect of “It’s the silence that she feared.” This one line sets the entire mood of the film and really inspired me. It allowed me to craft this idea of using empty space to tell the main character’s story and enhance her emotions. The use of sound really let us feel Hala’s loneliness and isolation, particularly through the cacophony of the school hallways, the beautiful exterior sounds and the beat of tension during arguments.Image via Sundance Institute.PB: How was your work on Hala different than projects in the past? DV: I love working with young talented directors like Minhal Baig, who bring such excitement and passion to a project like this. She is a very special director and reminds me of Terrence Malick in her poetic approach to storytelling. Our job with the sound is simply to support the emotion of the scene, much like you would with music. Sound design for this film allowed us to craft a sonic bed for the emotions to ride, whereas working in a genre like comedy is much more about bringing realism to what you see on screen.Each film is different in that you are working with new material and new people. There are different ways of collaborating. Luckily on Hala, Minhal had a lot of ideas that she had been thinking about since the writing of the script, and she has a wonderful way of verbalizing her ideas. She was incredibly collaborative in the sound process even when she was busy with other elements of finishing the film. She made a lot of time for sound, and it was a very important aspect to her.Image via Sundance Institute.PB: Is there something specific you look for when choosing to work on a film? DV: I love working on studio films, but my real passion is to work with young directors that are pouring their life dreams into their film and really deserve to have the sound taken as seriously as that of a major studio production. I’ve seen too many amazing films struggled to have a proper soundscape due to budget, so when I have time in-between bigger budget films, I look for smaller projects like Hala where I can collaborate with passionate, talented young directors like Minhal.PB: How do you mix a scene with several people talking such as in a round table discussion for broadcast? Do you manually duck the mics that aren’t being used or is there a noise gate that kills a signal when someone isn’t speaking?DV: Scenes with a lot of people talking are very difficult because you want to keep the natural chaos of the conversations but bring the viewer in to specific lines that drive the story. In the editing process, I will try and split all the characters onto different tracks so we can have as much control as possible over the mix. The use of a gate would sound artificial, and I always love the noise of chaos and the natural messiness of a scene, like the one at the dinner table in Hala.Image via Sundance Institute.PB: Describe the role of a re-recording mixer.DV: A re-recording mixer’s job is to take all the elements that have been recorded and edited from production dialogue, ADR, BGs FX, design, music, [and] to foley and mix them to a master 5.1, 7.1, or Atmos mix. You may start with 1000 tracks of audio, and the job of the mixer is to mix the raw audio into a few final tracks that make up what the audience will hear. If a mix isn’t cohesive, it will really have a negative effect on the audience experience because it can bring them out of the film rather than engaging and drawing them into the story on-screen. PB: What are some tactics you use to match re-recorded audio originally shot outside?DV: I’ve actually recorded actors and groups of actors outside to capture the natural reflections of the exterior. When that can’t be done, using a large ADR stage with limited room reflections is our best tool. Luckily, there are many reverbs and delays that have been developed that let us create an exterior environment.PB: Do you master your mixes, or does that typically get sent to another department?DV: Our final Printmaster that we create on the stage is our master mix, so it’s different than music, where many times it will be sent to a mastering house. Nothing should change in the final Printmaster once it leaves my hands.Image via Summit Post.PB: Could you speak to the level of involvement Summit Post takes in the field versus post-production? What are the specific duties for each department?DV: With larger-budget films and directors that I have relationships with, I like to go to the set early on with a protools system and listen to the sound right after it’s been shot so we can make any necessary adjustments to the production recordings before we get too far down the road, which makes for a much smoother process. If we can spot any issues early, we can correct them, as this will always lead to a much better-sounding film. Many times, I am hired after the film has been shot and when they are beginning the picture editing process, so we do our best with what is available.PB: What advice do you have for someone just starting out in the sound department?DV: Be passionate, make every sound have meaning behind it, and go in ready to learn something new each day. Try to stay humble as it is our job to collaborate with the director and picture editor. The director has had a vision for this film long before we start our process, so keep an open mind and really listen to their ideas and vision. Our entire job is based on listening, so if you’re not listening and hearing your director, then you’ve already missed the coolest part of this job!Cover image via Summit Post.Since premiering at Sundance 2019, Hala has been picked up by Apple for distribution!For more interviews with some of the leading industry creatives, check out our past conversations here:The Disaster Artist: Editing a Film about Making a FilmBlending Documentary and Narrative in “The Drug Runner”Tips for Crowdfunding Over $100,00 for Your Documentary ProjectsHow The Coen Brothers Edit Their FilmsInterview with Screenwriter Patricia Resnick on Mad Men and Altman
Slow-motion video can be beautiful, if executed correctly. Here, we take a look at creating slow-motion from 60fps video in Premiere Pro.Don’t make the mistake of slowing down standard frame rate video for slow motion. It’ll give your footage a choppy look, and it doesn’t present well.Instead, to make smooth slow-mo, you’ll need to shoot your footage at a high frame rate, and then play back your footage at a lower frame rate in your video editing app. Most DSLRs and mirrorless cameras can shoot 720p or even 1080p at 60 frames-per-second (fps). If you don’t have a camera that can shoot up to 60fps, check out our list of the most affordable options. Shooting at 60fps allows you to play back your footage at a slower fps (like 24fps), while still maintaining a streamlined, cinematic look.In this walkthrough, we’ll show you how to create a similar effect by converting 60fps footage to 24fps in Premiere Pro. These are just the foundation slow motion features in Premiere, so once you get comfortable with the frame rate interpretation and time remapping settings, take a look at the video below that goes into using keyframes in your timeline to speed ramp your footage. 1. Slow Down in Your TimelineThis one is simple and straightforward. Create a 24fps sequence.Place a 60fps clip in your 24p timeline. Right-click the clip, and make sure frame blending is OFF.Right-click the clip and go to “Speed/Duration” (⌘R).Set your speed to 40% (40% is going to be the lowest you can go without making your footage choppy). If you’re working in a frame rate other than 24 fps, you’ll have to determine your speed by dividing your destination frame rate by your clip’s frame rate (e.g. 24/60=.4).Now, your footage is in smooth slow-motion. You’ll notice that every frame plays back and there is no frame blending. Beautiful!2. Re-Interpret Frame RateThis is the way I usually conform 60fps clips into slo-mo. (This is also a good way to make multiple clips slo-mo in one simple step.) This will make the selected clips in your bin slow-motion, so if you want to keep your original 100% speed clips in your project, you’ll want to duplicate them before doing this.Select the clips in your bin that you want to make slo-mo.Right-click and select “Modify > Interpret Footage.”Select “Assume this frame rate” and set the value to your timeline’s frame rate.Done. Now, Premiere will reorganize and stretch the existing frames in your 60fps clip to conform to a 24fps sequence.By implementing these simple techniques, using 60fps video to create slow-motion in Premiere Pro is easy.Looking for more video production tips and tricks? Check out these articles.Editing Tips: Sorting Footage and Creating Quality TimelinesWhy You Should Wait to Download Your NLE’s Beta ReleaseQuick and Easy Tips on Shooting and Processing Day for Night Getting Creative: Five Cool Video Edits that Genuinely WorkProduction Tip: How to Calculate Power for Your Camera
Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now There are different levels of value you can create for your clients. Every level transcends and includes the level before it.Delivering your product, your service, or your solution.Delivering the product, service, or solution, as well as an exceptional customer experience.Delivering your product, services, solution, an exceptional experience, as well as a tangible business outcome.Delivering your product, service, solution, an exceptional experience, tangible business outcomes that are tied to your client’s strategic business needs.Delivering your product, service, solution, an exceptional experience, tangible business outcomes tied to your client’s strategic business needs after having helped to determine and shape those needs.The skill sets required to deliver the lowest level of value are relatively easy to obtain. They are easily taught, trained, coached, and developed. The lower levels are more transactional, and the higher levels are more consultative.Moving up these levels requires greater skills and abilities. It also requires different methodologies.The highest level of value you create is about shaping your dream client’s thinking. It’s about helping them understand what is possible. You create that value when you help them see their future and how they can get there.Your product, your service, your solution, an excellent customer experience, tangible business outcomes are all an important components about how you help your client get there, but it your ability to help see that future and shape it that differentiates you in a crowded market of people who look and sound a lot like you.
Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now Are your spending your time with the right clients?Are you serving the right people now?Or are you transacting with people who don’t really value you or what you do? You are who you choose to serve.If you serve people or companies with dominator hierarchies, people who use force and ranking to impose their will, you will be negatively affected by that decision over time. It might be that you are the one they dominate, or it might be the stress of dealing with people who treat others as a means to an end, but sooner or later, you will feel it. It will change you, and not for the better.Serving people who don’t value you, what you do, or how you do it also creates problems. When you deal with people or companies who don’t value you, it isn’t easy to capture some of the value that you create. That can make it difficult for you to deliver the real value you are capable of, and it will make it difficult for you to be profitable. Long term, this will change who you are.There are people—and companies—who aren’t mature when it comes to relationships, including business relationships. Some people are mean and angry. Some aren’t willing or capable of working within the cultural and social norms of polite society. Much of the time, what makes these people so difficult has nothing to do with you. The meanness just pours out of them. Dealing with these people takes more time and psychic energy, mostly with very little benefit. These immature people will make you something you’re not.You want to work with good people. You want to spend your time with people who are partner-oriented and who value who you are, what you do, and how you do it. Your limited time is best spent with people who respect you, and people whom you respect.I often write about what I call “relationships of value” because it is no longer enough only to be “friends” when it comes to client acquisition and business relationships. There is an important economic component to our business relationships too. But there is more than just the economic value of the relationship. You are who you choose to serve. Or you will become something less than you are now.
Creative work: It is easiest to create good and useful content when you are in a resourceful state. By doing creative work first, you use your best energy on the most important and longest lasting work you do each day.People Work: It takes energy to have meaningful and transformational conversations with other people. After creative work, this work requires your very best energy. You want to bring your best energy to the work you do with the important people in your life.Routine Work: The routine work is the work that you have to do that requires less of your concentration and creativity. It might be meetings, reviewing reports, or some phone calls. It includes your email, too. You don’t need the same bandwidth to do this work.Organizing Work: The work of organizing and planning doesn’t take as much psychic RAM as some other work. This work is easy to do when you have done so much of the other work that you don’t have enough energy for a major task. If you are going to clean your desk or organize your digital clutter, this work can be done after you’ve done creative work, people work, and routine work. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now Here is one way you might think about the order of your work.
There is no secret to productivity. Everything you need to know about how to be more productive can be summed up in a single sentence: Do what is most important first and to completion. There is nothing else you need to know because that covers all the terrain. Why then, is productivity so elusive?If you do not know what your priority is, being productive can seem impossible. For most of us, we have too many competing priorities. If you have not clarified your values and decided what is most important, looking at all your roles, your projects, and your tasks will only cause you to feel overwhelmed. The word priority is singular. The word priorities is plural. Unless you have a hierarchy that determines what comes first and why, real productivity will elude you (more likely it will be scattered and busy, neither of which lead to productivity).After you know your priorities, you need a few other things to be productive. First, you need the discipline to eliminate distractions. I know something about you without knowing you. Your smartphone is less than 48 inches away from you now, if it’s that far. The little dings, chimes, and beeps that notify you that a text, email, or some new video has been released chip away at your attention. Worse still, you have your email with you every minute of the day as if it were the most important thing on earth (which I can assure you it is not).There is another type of discipline necessary to be truly productive. That discipline is your capacity for work. The greater your ability to devote your time and energy to what is your highest priority, the greater your results will be. You can develop the capacity to work by focusing on the discipline of 90-minute blocks. Blocking 90 minutes of time for your most important outcomes will provide you with around 75 minutes more time than most of the people you know, who will shift their focus to some distraction in 15 minutes or so.If you can develop the capacity to string together three blocks of 90 minutes over the course of a day the outcomes you produce will be far greater than almost anyone you know. If you can do the work of determining what your priorities are and rank them, you can decide where to invest those 90-minute blocks.What is your number one priority and how much time are you dedicating to producing that outcome?What distractions do you need to eliminate to be able to do focused, disciplined work that produces that outcome?Right now, go to your calendar and block 90 minutes tomorrow. If you complete that 90-minute block without interruption, send me an email and let me know how it felt and how much you got done.
Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now You get to determine what you want. You can choose your goals instead of drifting. Some will tell you that you have to decide what price you will pay to have what you want, but this is not true. What you are willing to pay has no bearing on the price you pay.Success doesn’t equitably dole out its rewards. Someone may pay a lower price than you for the success you want. You might have to work longer and harder for something that you want, even when it seems easier for others.Others may have greater talent, or greater resources, or a greater hunger. Their talent may give them an advantage in producing the result you want. Greater resources can provide a tremendous advantage, especially when those resources are deployed in chasing down a goal. Hunger is a variable that is difficult to quantify, but can easily be seen and felt. When one is hungry, they start working on what they want as soon as their feet hit the floor in the morning.Success tends to prefer intrinsic motivation and to shun those who need others to manage or lead them. Goals come faster to those who are motivated because they do the work diligently and without fail, without ever having to be reminded, coaxed, prodded, or forced to do it.Those who are willing to pay the price, even when the price is unknown achieve their goals. Because they continue to pay, results accrue to them over time until, finally, they have what it is they want. At which point, the look off in to the distance and see something else on which to set their sights.
I like hardcover books better than soft cover books, eBooks, and audiobooks. A hardcover book reads differently, and the tactile nature of the book radically improves the experience. If I believe a book is important enough to read and study, I always buy it in multiple formats, as each one provides a different experience, and they build upon each other.I read the hardcover book first, mostly because I seem to gain more from the first reading than when I read the Kindle or listen to the audiobook first (even though I sometimes listen to a book before reading it, mostly because I am traveling in a plane or a car, and because I can listen when I am doing something that doesn’t require my full attention). I tend to mark passages with a pencil, with a single dot at the beginning of an important passage, and another to mark the end. This note-taking device is mostly a habit that allowed me to type notes later and refer back to important ideas.When I am far enough into the book, I like to start the audiobook and listen to what I have read, trailing behind my reading of the book. Hearing the concepts again is helpful. Going over the ground a second time deepens my understanding and my retention. I prefer books where the author reads their work, as they are almost always better than when someone else reads for them (with the exception of The Four Agreements by Don Miguel Ruiz, impeccably read by Peter Coyote, whose voices make the content even more powerful).If I am reading to deepen my understanding, I read the book on Kindle or on the Kindle App on the iPad, highlighting and exporting the passages I want to respond to using a system called Zettlekasten, which is sort of like taking notes on index cards, with my notes on single ideas or passages captured electronically. The Kindle app allows you to copy the text directly into another program, in my case, the Ulysses app, which prevents meekest from having to type my notes, something that takes time better spent writing my notes and ideas and responses to what I have read.Why go to all this trouble?As I have written here before, there is no better deal on Earth when it comes to education than a book. For 6 hours and $25, you get access to ideas and insights from someone who invested tens of thousands of hours in attaining them.At one time in my life, I read a book a day. For many years, I read a book a week, but with little to no application and too little retention. Now I prefer depth to breadth, reading widely until I find something worth studying, and then going very deep. If it takes a couple of weeks to draw out the marrow from the bone, the effort is worth the additional time and effort. Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now
M.P. farmer ‘thrashed by police’ dies Faced with criticism after the police killed five protesting farmers triggering large scale arson and rioting in western Madhya Pradesh, Chief Minister Shivraj Singh Chauhan announced on Friday that he would go on an indefinite fast from Saturday in an attempt to restore peace in the State.The Chief Minister would also be leaving the Vallabh Bhawan (Secretariat) and go to the open grounds to speak to the agitating farmers. “I am not emotionless and therefore, I will undertake a fast at the Dussehra ground on Saturday from 11 a.m.,” he told a press conference in Bhopal.Also Read “I appeal to the farmers to come forward and discuss all the issues with me.”Mr. Chauhan said the State authorities would firmly deal with those trying to disturb the peace. His fast was an attempt to ensure peace was restored at a time when “some elements are out to push the State into violence to realise their political goals.”He, however, reiterated that his government was willing to help the farmers in distress.“The State government is always ready for talks with farmers. I appeal to the farmers to maintain calm. Only talks can end the differences,” Mr. Chauhan had said on Thursday.
Maoists killed a Congress party leader in the Dantewada district of south Chhattisgarh on Tuesday. Mr. Chhannuram Mandavi, the former block president of the Kuwakonda block of Dantewada, and a Congress member considered close to the family of Salwa Judum founder Mahendra Karma, was accused of being a “police informer” by the Maoists.He was killed at his home in the Cholnar village on the intervening night of Monday and Tuesday.“Around 20 to 25 Maoists entered his house late last night and killed him. The Maoists also left some letters in which they accused him of helping the police in setting up a camp in his area and constructing roads. The Maoists also claimed to have warned Mr. Mandavi many times since 2004, and accused him of not listening to their repeated warnings,” Dantewada district Superintendent of Police (SP) Mr. Kamlochan Kashyap told The Hindu, while adding that this was not a “political killing”